TV is Dead?

Channel 4 has recently shown a new morning show called TV IS DEAD? that analyzes the growth in internet use in teens and how viewing shows online will take over ordinary television viewing. It also mentioned SKINS and how their use of viral promotions ensured that on its launch night it had the largest number of viewers in channel 4's broadcasting history. They also interiewed youths on the SKINS parties and how "cool" they were.




Interestingly, they also mentioned how Samsung approached some internet promotional company to create a VIRAL video that shows the new flip phone they would be launching. In order to create a video that did not look like a paid advertisement but rather, something that one of their target audience of teenagers could have made themselves (tapping into word of mouth), they worked on a montage filmed on a regular DV camera to be posted on YOUTUBE. The end result was a classic case of viral promotions as thousands of teens tuned in to see the film in action.



I have contacted them in order to get the show on DVD for my dissertation.